The jewellers of light

Austria`s largest familyrun firm, Swarovski in Wattens/ Tyrol, is the world`s major producer of silver crystal. Branches from New York to Hong Kong and exclusive stores in the world`s most expensive shopping streets have, through the concept of marketing genius Gernot Langes-Swarovski, dramatically changed this technology-oriented business. From 1988 to 1994, Hesse developed catalogues, sales promotions, specialist advertising and trade fair design for the industry groups Jewellery Stones, Rhinestones (applications) and Chandelier Crystal. (Photography Paulo Greuel)